Hi 👋, I'm 
Sam, designing 🎨 since 2015I live in your users' moments 🫶 and solve problems 🤯 with systematic empathy 💡
Products
Products
UGC Portfolio Hub
Four UGC creators were pitching brands with Canva portfolios that took 30 minutes to edit and weren't accessible. One reusable, customizable template in Figma and Framer, edits in about 5 minutes, and 3 paid brand deals for one creator.
View case study →PT clinic rebuild
A Southern California PT clinic whose best answer to "why pay out of pocket" sat below the fold. Seven pages rebuilt into three in six weeks; consult requests went from 3 to 10 a week.
View case study →Registuroturo
A small-batch chili brand whose homepage never led straight to the jar. Three flavors, one scroll, plus the content to bring people in. Design through launch.
View case study →Ria Cart
Ria's US agents order decals and posters from a 131-item catalog that hid the order total until the shipping form was done. Rebuilt on Ria's own system, with the price visible from item one.
View case study →Agents connecting families
An agent has a customer at the counter asking what the transfer will cost, and the answer was on a different screen. The redesigned order flow puts the rate where the conversation happens.
View case study →lavote.gov
Asked what I thought of the dev team's direction for lavote.gov, I answered with a proposal instead of a critique — five sections, a two-click depth cap, and naming rules that separate which part of the department you're in from what you came to do.
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