About · Sam Deo
01 · TL;DR

Hi, I'm Sam

I've been taking websites apart since elementary school. I spent years in visual design before finding my way back to the web as a product designer. Somewhere along the way I realized I'm a problem-solver by default. Occupational hazard of being the oldest daughter.

Sam Deo
02 · Skillset

Interested in my skillset?

I start where the problem is still messy and stay until it ships, partnering with product and engineering the whole way.

Product design · 01/12 Swipe →
User research & usability testing
Stakeholder interviews and usability tests behind Ria Cart and FX Online. I talk to the people at the counter before I touch a screen.
Used on
Ria CartFX OnlineInterviewsUsability tests
Product design · 02/12 Swipe →
Wireframing & prototyping
Flows to clickable prototypes, end to end at Ria and LA County. Teams get something real to react to early, before anyone writes code.
Used on
Ria Cartlavote.govFigma
Product design · 03/12 Swipe →
UX system flows & IA
lavote.gov: five sections and a two-click depth cap for 10M residents. I map how people think about a service, then build navigation around it.
Used on
lavote.govRia Cart catalogSite maps
Product design · 04/12 Swipe →
Mobile & web interface design
Agent tools, e-commerce, and public-sector sites. Responsive layouts built for real screens, from a store counter tablet to a phone in line.
Used on
FX OnlineRegisturoturoPT cliniclavote.gov
Content & language · 05/12 Swipe →
Content strategy & UX writing
Naming rules on lavote.gov, plain words where people decide. Labels, microcopy, and page structure that make the next step obvious.
Used on
lavote.govRia CartMicrocopy
Systems & quality · 06/12 Swipe →
Design systems
Built on Ria's component library; a shared pattern set for voter pages. Components, tokens, and rules that keep a team shipping the same quality.
Used on
Ria libraryVoter patternsTokens
Systems & quality · 07/12 Swipe →
Accessibility · WCAG 2.2 AA
Audits, remediation, and LA County's accessibility documentation. I advise product, design, and dev on getting to WCAG 2.2 AA and staying there.
Used on
LA CountyAuditsRemediation
Content & language · 08/12 Swipe →
Localization
Ten languages at LA County, regional campaigns across 15+ markets at Ria. I design layouts that hold up when the copy gets 40% longer.
Used on
10 languages15+ regions
Systems & quality · 09/12 Swipe →
Design QA & dev handoff
UI review, cross-browser testing, annotated specs, bug triage with devs. What ships matches what was designed.
Used on
Annotated specsCross-browserBug triage
Tools & AI · 10/12 Swipe →
HTML & CSS
I hand off code, not just Figma files. This site included: responsive layouts, interactions, and the details engineers usually have to guess.
Used on
samdeopante.comResponsiveInteractions
Visual & brand · 11/12 Swipe →
Visual & brand design
Campaigns in 1,200+ retail locations, brand systems, packaging, photography. Years of visual design before product, so the craft carries over.
Used on
Ria campaignsRegisturoturoStirred RoastersLA County
Tools & AI · 12/12 Swipe →
AI fluency · Advanced
Research, pressure-testing, and Figma to code. This site was built with Claude. AI gets me to a first version faster, so I spend my time on the details.
Used on
ClaudeResearchPrototyping
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Get in touch
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  • User research & usability testing
    Stakeholder interviews and usability tests behind Ria Cart and FX Online.
  • Wireframing & prototyping
    Flows to clickable prototypes, end to end at Ria and LA County.
  • UX system flows & IA
    lavote.gov: five sections and a two-click depth cap for 10M residents.
  • Mobile & web interface design
    Agent tools, e-commerce, and public-sector sites.
  • Content strategy & UX writing
    Naming rules on lavote.gov, plain words where people decide.
  • Localization
    Ten languages at LA County, 15+ regions at Ria.
  • Design systems
    Ria's component library; a shared pattern set for voter pages.
  • Accessibility · WCAG 2.2 AA
    Audits, remediation, and LA County's accessibility documentation.
  • Design QA & dev handoff
    UI review, cross-browser testing, annotated specs, bug triage.
  • Visual & brand design
    Campaigns in 1,200+ retail locations, brand systems, packaging, photography.
  • HTML & CSS
    I hand off code, not just Figma files. This site included.
  • AI fluency · Advanced
    Research, pressure-testing, and Figma to code with Claude.
03 · Offline

Who am I offline

At the gym, on the courts, or home with my family — usually still turning some small problem over in the back of my head.

  • On the courts: Pickleball. Points are won with patience, not power.
  • At the gym: My reset. Small gains, logged week after week.
  • At home: I am a mom and a wife. That keeps me grounded.
  • By his side: Caring for my husband through his cancer journey. It's taught me patience, and how to show up.